The team at Strategy Engineering Research Group would like to extend a warm and sincere thank you to all speakers, sponsors, and attendees for making the inaugural Smart Water Metering & Demand Reduction for Non-Household and Business 2025 Conference such a valuable learning and networking experience.
We heard insightful contributions from across the market ecosystem — including retailers, wholesalers, utilities, innovators, and end-users — exploring what it really takes to make smart metering and demand reduction deliver measurable impact.
The speakers represented a broad cross-section of wholesalers, retailers, NAVs, customers, meter installation companies and innovators.
• Rosie Rand, NHH Smart Metering & Demand Reduction Programme Manager,
Thames Water
• Mohammed Abadayah, Social Director, The Water Retail Company
• Harry Cowan, Head Of Water, Indigo Water
• Hamza Shahzad, Natural Resource Optimisation Engineer, AstraZeneca
• Gary Adams, Head of Metering Operations, Northumbrian Water
• Scott King, Smart Meter Benefits Realisation Manager, Anglian Water
• Kyle Smith, NHH Smart Meter Deployment & Engagement Lead, United Utilities
• Brooklyn Francis, NHH Metering & Data Services Manager, Thames Water
• Neil Pendle, CEO, Waterscan
• Matthew Margetts, Group Director Sales & Marketing, Smarter Technologies
• Janet Manning, Head of Water, Royal Horticultural Society
• Campbell Scott, Smart Network Support & Service, Watercare Services Limited,
Auckland, New Zealand
• Jacob Tompkins, Chief Technology Officer, The Water Retail Company
• Chris Dawson, Market Design Manager, MOSL
• Jade Lambert, Customer Innovation Manager, IMServ Europe
• Christina Blackwell, Head of Business Customer Care, Consumer Council for Water
Grounded in Real Delivery
The sponsors at this meeting brought real delivery expertise to the table, emphasising practical clarity and executional weight. IMServ Europe contributed deep operational lessons from energy-sector metering rollouts. Smarter Technologies shared experiences of working with large commercial tenants, and ADSM offered practical, fundable water-efficiency project models that can be executed at pace. This anchored the discussion in what can be done now, not what might happen someday.
Beyond “If” — The Age of “How” Has Arrived
Many of the wholesalers — including Thames Water, Anglian Water, and United Utilities — were refreshingly clear: this is no longer a discussion about whether smart meters are needed in the NHH segment. It’s now a question of how quickly and efficiently they can be deployed with real execution discipline. Utilities and retailers are facing similar choke points, and the language in the room reflected shared priorities rather than competing narratives.
One of the strongest aspects of the event was the honesty and transparency. There was a total absence of glossy PR slides or overconfident forecasts. Wholesalers were frank about the practical challenges: securing access, managing installation risks, handling customer data, and navigating operational friction. That shared realism created a sense of common purpose. No one pretended this was easy — but there was a clear understanding that it can be done if the sector stays focused on disciplined delivery.
All Roads Lead to the Data Hub – The Real Test Will Be What Happens Next
Another major theme was the forthcoming centralised data hub being delivered by MOSL in 2026. Utilities, retailers, and innovators see it as the backbone for moving from fragmented metering efforts to a more systemic approach. The discussion wasn’t about whether the hub will matter — it was about how fast it can be made to work in practice. Its success will be pivotal to the next stage of rollout.
Customers Made the Case Clearer Than Anyone
Hearing directly from customers was among the most valuable moments. AstraZeneca outlined its ambition to lead globally in smart water metering across its pharmaceutical and life-science manufacturing plants — making it clear that reliable data is now an operational requirement, not a nice-to-have.
At the other end of the spectrum, the Royal Horticultural Society explained how difficulties accessing meters have slowed their ability to build credible water-efficiency business cases. Their sites face the risk of future water restrictions, yet the procurement pathway has been obstructive. This contrast — between a global manufacturer with high-volume industrial demand and an iconic national events body struggling with basic access — cut to the heart of why better coordination matters.
One Pin-Drop Moment And A Commercial Truth
When Jacob Tompkins from The Water Retail Company said directly that most commercial customers don’t actually care that much about water efficiency, the room went silent. It wasn’t cynicism — it was realism. As he and others explained, the same business leader can wear two hats: as a CSR-conscious actor concerned about climate and water scarcity, and as a commercial operator focused on cost optimisation and keeping bills down. In that second mode, cost trumps principle every time. This observation unlocked one of the most honest and useful debates of the conference.
The Business Case Has to Lead
The solution-driven discussion that followed was unusually practical. Everyone agreed that to make smart metering work in the non-household sector, the industry needs to explain the benefits in the language customers care about — transparency and cost control. That’s the starting point, even if the full picture is more complex. Efficiency and climate impact may be part of the equation, but what really gets attention is showing businesses how they can see and manage their usage and cut their bills.
A Clear Line in the Sand – Deployment Now Defines Success
The consensus was unambiguous: 2026 has to be the year deployment happens at scale. For Thames Water and others, the priority is to get meters installed and start generating meaningful continuous-flow data — not just as a proof point, but as a working operational tool to tackle leaks and inefficiencies. Rosie Rand from Thames Water, for example, shared early data showing that continuous flow alerts are already delivering real impact where meters are in place. The technology works. The challenge now is delivery at scale.
Coordinating the Whole Market
Another key takeaway is that success can’t rest on a handful of progressive retailers and wholesalers. If smart metering is going to work at scale, coordination has to extend across the entire market. That means every retailer showing active interest, not just the innovators - the industries words, not ours. It means shared messaging, shared effort, and a willingness to tackle commercial frictions head-on. This is about aligning commercial incentives with technical deployment so that customers actually experience a joined-up service.
A Scarcity Story Not Yet Fully Told
A broader truth cut through the discussion: the UK faces a real water scarcity problem in several regions, and that reality hasn’t always been communicated effectively to the non-household market. This isn’t about fear-mongering; it’s about helping businesses understand that water is becoming a strategic constraint — and that smart metering gives them greater control over how they manage it. We also heard how Thames Water, Anglian Water, and Northumbrian Water are pushing boundaries in this regard, using targeted communication, customer engagement and early deployment strategies to build a clearer link between water scarcity and operational decision-making. But even with this momentum, the message still isn’t landing consistently across the market — and until it does, uptake will remain harder than it needs to be.
The Trust Factor and the Economy – A Reality Check
Another recurring theme was the economic backdrop and its impact on business appetite for smart metering installation. It’s impossible to separate smart metering from the wider financial reality. Companies are facing higher National Insurance costs, rising taxes, and mounting margin pressure. In this climate, smart metering isn’t competing with environmental ideals — it’s competing with every other line on the balance sheet. All speaking retailers emphasised the importance of drawing a clear, measurable line between metering, transparency, and cost reduction.
Where the Energy in the Room Was
It was telling that some of the most animated conversations happened in the coffee breaks. Retailers, NAVs, and installation innovators were swapping practical ideas on how to clear the logjams slowing down deployment. Many participants commented on how refreshing it was to see new-generation retailers and NAVs approaching the challenge with genuine commitment to doing things differently — not just providing billing services. This practical, informal energy was one of the strongest signals of where the momentum is likely to build next.
SMEs Are Also Important
One point kept resurfacing: the SME sector is central to whether smart metering succeeds or stalls. These businesses may not have CSR departments or dedicated energy managers — but collectively, they represent a huge portion of the market. If they’re not engaged, the rollout remains partial. Making the case in their language — control, visibility, savings — will be just as important as the technical work happening behind the scenes.
From Talk to Timelines
The value of this meeting doesn’t end with the closing remarks. A half-yearly virtual catch-up in April 2026 will track progress on the MOSL Data Hub rollout and deployment milestones. The next full in-person event is scheduled for October 13–14, 2026. Between now and then, the sector will either show measurable movement on coordination, installation, and customer engagement — or risk losing hard-won momentum.
Extending the Value Beyond the Room
A more granular Chair’s summary — capturing the substance of each presentation and discussion — is available on the event website. For those who want to go deeper, a comprehensive post-conference package including a 200-page strategic report, presentation slides, audio and video recordings is also available for purchase and download. The goal is to ensure that the insights shared in the room continue to support delivery long after the event itself.