Looking At The Practical Mechanics Of Making Non-household Demand Reduction Work In The Real Market

The event is structured around the bridge between strategy and delivery on understanding demand more clearly and reducing it where it matters the most. 

Day One focuses on the strategic resilience challenge: improving forecasting, understanding large water user consumption patterns, testing growth assumptions, exploring market incentives, and clarifying how wholesalers, retailers, and customers can work together around future demand reduction. 

It also examines where and how smart metering fits into that journey — not as a fully solved answer, but as an increasingly important source of consumption evidence that can strengthen investment cases, sharpen regional targeting, and help the market move towards more dynamic forecasting over time.

Day Two moves into the operational reality of smart metering and non-household meter data: how to turn installations, data flows, alerts, retailer engagement, customer conversations, and follow-up actions into usable insight, measurable savings, and repeatable delivery. 

The two days are connected, but they can also be booked separately. 

Organisations focused mainly on resilience planning, forecasting, and market coordination can prioritise Day One, while those more focused on the practical operationalisation of smart meter data can prioritise Day Two.

Together, the two days create a practical bridge between strategic resilience planning, measurable market action and smart meter data operationalisation for behavioural change.